self publishing book services


Katy Douglas
Marketing, publicity and sales coordinator


Press Release for September

Book Shepherd Ellen Reid Shares “Footsteps to Follow: How to go from Writer to Author” at VCWC September Meeting

The meeting will celebrate the club’s 80th anniversary.

(Ventura, CA – September 3, 2013) Ellen Reid has years of experience in assisting authors as they navigate the treacherous waters of self-publishing. At the Ventura County Writers Club meeting on September 10, 2013, she will give authors a clearer picture of the various options for getting a book into print. Ellen is fascinating and a gold mine of information that will put authors on the straight track to figuring out which self-publishing approach is best for them. The September 10th meeting will be at the Pleasant Valley Senior Center in Camarillo at 7:00 P.M.

Ellen brings her eclectic background to the task of assisting authors. She’s worked in the film industry, advertising, and in the intricacies of the ever-changing self-publishing business. It’s this combination of experiences that allows her to help produce books of outstanding quality, which is, she says, “a must in this age of ‘anyone-can-get-a-book-into-print.’”

As a “book shepherd” Ellen says she has “the unique ability to understand what the writer wants the book to do for them.” Branding is a big part of her business. Self-publishing “is more than hiring an editor, or book designer,” she says. “You need a book that is excellent in every way.” At the meeting she will elaborate on what those ways are.

She will also discuss her business philosophy. Ellen understands that “books are writers’ babies.” She says it’s important that she be “gentle and firm at the same time,” so that the author ends up with an “exceptional book whose cover copy, design and interior layout reflect the excellence of their message.”

Ellen became a book shepherd after attending Dan Poynter’s Self Publishing Manual seminars in Santa Barbara. She began studying with him in 1994, and attended his seminar as an expert in 1999. She saw that many of the writers attending the seminars were excited about self-publishing, were good writers, but didn’t know much about the myriad details of book production and publishing. Poynter suggested she become a “book shepherd.” She did, and has been working with writers since 2000. Ellen happily affirms, “It is my honor and pleasure to bring indie books to life with excellence.”

Ellen has been named Beverly Hills Premier Book Publishing Consultant four years running. She is the author of the international award-winning book, “Putting Your Best Book Forward: A Book Shepherd’s Secrets to Producing Award-Winning Books that Sell.”

Chuck D. Martin, author of “Provocateur,” wrote to Ellen about his experience working with her: “Seriously, the launch of this book would have never happened without you guiding me all the way and your total commitment to excellence.”

Author Anne Lamont tells writers, “There is very little chance that you will get your memoir (or for that matter, your novel) published by a mainstream publisher.”

Those in attendance on September 10 will leave Ms. Reid’s talk knowing how to take the next steps toward self-publishing a book of excellent quality. The Ventura County Writers Club is honored to have Ellen Reid show us another path for our books’ publication.

Prior to Ms Reid’s speech, a special ceremony commemorating VCWC’s 80th anniversary will take place, recreating bits from the founding meetings of the club in Ojai. Club members Pat Caloia and Lee Wade have researched the archives of the Ojai Valley News to discover who the club’s founders were, and to unearth notes from their meetings.

Following Ms Reid, the celebration of the club’s anniversary will continue with deserts for everyone in attendance.


September Meeting of the Ventura County Writers Club
September 10, 7PM
Pleasant Valley Senior Center
1605 Burnley St, Camarillo, CA
Topic: Footsteps to Follow: How to go from Writer to Author
Open to Members and non-members. No fee

For more information on the Ventura County Writers Club, visit:

Ellen Reid may not be the very first "Book Shepherd," but she is right up there at the head of the pack. She certainly defines the term coined by one of her mentors, self-publishing guru Dan Poynter, which means leading aspiring authors through the arduous and confusing process of turning a manuscript into a book. Reid stepped into the forefront of the field, taking it to a whole new level when she added her unique Smarketing element.

Smarketing, the brainchild of Ellen Reid, includes these smart marketing items in her extensive menu of services for authors -- advice and branding on book titles, sub titles, front and back cover design and other promotional text in and on the book. Reid's accomplishments spring from the fact that she understands the needs and psyche of her authors as well as the inherent challenges of competing in today's publishing arena. Smarketing provides authors the support they need. As Reid says, "If you were a GM or Revlon, you'd have a massive budget to hire an advertising agency to promote your products

with branding, advertising and marketing materials. The selfpublished author needs the same kind and quality of support. That's what we provide: Smarketing! We are the author's resource for successful marketing materials."

Reid arrived at this juncture in her life by navigating a series of other prosperous enterprises and entrees that segued into the business of publishing books. It was her good fortune to land into the Internet industry in its youth. Once she surveyed the fledgling field, she saw the future and learned enough of the technical end to recognize how it could be applied to virtually any business. It was shortly thereafter that she met Dan Poynter, author of The Self Publishing Manual and 14 other books and innovator of "The New Book Model." Dan was impressed with Reid's knowledge and drive and invited her to speak at his workshops. Quickly, she became a popular presenter and began consulting to authors about the advantages of having a web presence to market their books. Reid leaned into it and expanded the concept, finding a perfect fit with her background, skills and temperament.

Reid's genius is not something that can be acquired; it came from the inside out. It combines an in-depth knowledge of the technical end of producing a book with an uncanny insight into marketing and sales. It also involves an almost mystical intuitive ability to get inside peoples' heads, to understand their dreams, and to know how to assemble the perfect team of creative talent to produce the book and create the marketing materials to birth those dreams into reality. With her hands-on, up to the elbow approach with each client, Reid has guided the Book Shepherding division of Smarketing to become recognized as one of the preeminent resources in the self-publishing industry. She is now branching out as a consultant and speaker, propelling authors beyond their dreams and into the stratosphere of success.

Some say it's Nature that gives Reid her drive and ambition to be the best in her field, but Nurture played an important part in her development as well. Growing up in Los Angeles with a family in the motion picture industry put sales and promotion into Reid's blood. When she struck out on her own, she worked in advertising in San Francisco and further deepened her understanding of the art of promotion. Later she began her own company specializing in coordinating special and unique events for national clients having meetings in that city.

Marriage took her to Chicago where she started her own advertising, marketing and public relations firm. Always looking for more challenging and interesting work, she later was hired for a high level job at an import company, which allowed her to travel internationally, adding to her sales and marketing arsenal. So its appropriate to add resourceful, detailed, hard working, wise and experienced to when you list qualities of hers that benefit clients.

Reid is now based in Los Angeles, and received the Book Marketer of the Year Award from the Book Publicists of Southern California. Some of her current clients are Louise Gaylord and Little Moose Press and John Assaraf at As she works one-on-one with clients, Reid has a way of bringing out their strengths and desires and, in the process, expands their vision to more fully realize their potential. Because of this, clients derive benefits they never expected. Thanks to her focus, her clients consistently experience success and satisfaction beyond what they had imagined possible. That's Smarketing. That's Ellen Reid.

Ellen accepting LA Book Festival Award on behalf of Louise Gaylord


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Ellen Reid's Book Shepherding Receives 2010 Best of Beverly Hills Award

U.S. Commerce Association’s Award Plaque Honors the Achievement

NEW YORK, NY, April 16, 2010 -- For the second consecutive year, Ellen Reid's Book Shepherding has been selected for the 2010 Best of Beverly Hills Award in the Publishing Consultants category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Nationwide, only 1 in 70 (1.4%) 2009 Award recipients qualified as two-time Award Winners. Various sources of information were gathered and analyzed to choose the winners in each category. The 2010 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association -
Commerce Association - Email: - URL:

FOR IMMEDIATE RELEASE                         23 October 2010

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Doctors, Lawyers and Business Executives Can Get More Clients When They Produce and Publish Their Own Books, Says Self-Publishing Expert Ellen Reid

Beverly Hills, Calif. -- October 23, 2010 -- Professionals can build their practices when they write a book, says self-publishing expert Ellen Reid, author of "Putting Your Best Book Forward, A Book Shepherd’s Secrets for Producing Award-Winning Books That Sell,” (ISBN 978-09841441-3-6 Little Moose Press, Beverly Hills, CA.)

Professionals need every advantage to sign new clients. A book can be the key factor to turn a professional into a superstar,” said Reid president of Ellen Reid's Book Shepherding®, a division of Smarketing LLC,  ( who helps busy professionals turn their manuscripts into printed books by managing the thousands of details that go into turning a Word file into a professionally-produced book that becomes a key marketing tool for professionals. She also helps doctors, lawyers and business owners create their own publishing companies so they can retain their all their rights, including electronic rights, to create e-books, printed books, audio books and other products.

 “A book helps turn a coach, consultant or business owner into an expert and a thought leader. A book helps create their expert status,” said Reid whose clients have written books on health, business, finance, memoir and fiction and many other genres.

 With e-books, and digital printing, it's never been easier to have a book     published.

“However, it's never been harder to get a book produced well," said Reid who has produced numerous books that have won awards.

 “If you don’t create a book that stands up well next to the books published by big houses, your brand image will suffer as a result,” she said.

“There are many details that go into making a book look and feel like a book that brings honor to a professional and one that makes them proud,” she said.

Reid offers a complete, hands-on service that helps busy professionals take their book from manuscript to print. She helps authors produce their own book file that can be printed by any reputable printing service, including the print on demand companies.

“Professionals are busy with their work. They don't have time to deal with details of producing a book. That's where I come in,” said Reid. “I make sure I am available to accommodate my client’s time zones and because I know my clients have busy work schedules. My clients and I talk, text, email and ichat!”

Reid is a book producer. She assembles a team of creatives who are experts in their fields. These experts include cover designers, copy editors and copywriters and more. For more information go to

“I present the ideas and designs to the author and together we make all the decisions,” she said.

Reid also can help professionals set up their own publishing company. As a publisher, the author would have total control.

It generally takes four to six months to turn a manuscript into a book.

For a free 30-minute consultation, email Ellen Reid at or call 310-862-2573.

“Ellen Reid has raised the publishing of an independent book to a new level. Bravo Ellen!” said Esther and Richard Shapiro, Creators of Dynasty.

“Ellen Reid has an extraordinary eye for quality and is a genius at book producing and branding,” said Dan Poynter, The Self- Publishing Manual.

About Ellen Reid

Since 1999, Ellen Reid has built a solid reputation as the go-to Executive Book Producer when excellence is an absolute necessity and you don’t want to do it yourself. She has guided countless clients in producing award-winning books, starting their own independent publishing companies, or utilizing other of the ever-evolving technologies for tapping into the highly lucrative indie publishing business. Today, she is the acknowledged Beverly Hills’ premier book-publishing consultant, and is the author of her own award-winning book, Putting Your Best Book Forward. (

Book cover -
Ellen Reid -

Ellen Reid

Press Archives


"Putting Your
Best Book Forward!"

Ellen Reid's "Putting Your Best Book Forward" has already won several awards and is on its way to becoming a "must read" for anyone considering Indie publishing.

The 2013 National Indie
Excellence Awards!

Ellen Reid is a proud sponsor of the National Indie Excellence Book awards, as they truly honor those who "put their best book forward".

The NIEA are now open for 2013!

For more information, please visit: All Rights Reserved © 2015 | Disclaimer | Photo of Ellen Reid by Starla Fortunato