January 22, 2014
The Expert on Excellence for Independent Publishing Success
I am a high-end resource for authors who recognize that you can’t craft a Bentley automobile—or produce and publish a high quality book—by buying a how-to manual or by taking a weekend workshop.
Though I was designated the Premier Book Consultant by the Beverly Hills Chamber of Commerce four years running, I am much more than a consultant. For authors who want to build a solid business foundation by independently publishing their book, I assemble a team of top industry professionals—people with a track record of exceptional excellence in all areas, from book design and copywriting to printing, distribution, web design and creation, to social media.
Then, like a Steven Spielberg or Leonard Bernstein, I direct them so not only do we get their very best work at a price that makes sense, but all the elements are coordinated so the end result is far more than the sum of the parts.
With the author’s involvement at every key decision point, we position and brand the book and also the author, so that everything is consistent and a powerful and profitable synergy results, whether we’re doing print or e-book format. I also recommend and discuss distribution. We go the additional step of preparing the author to market her or himself and their book by working with a graphic designer and web designer to create powerful marketing materials that further support their branding. We also recommend publicists and other support professionals to keep the momentum moving forward.
My guiding principle is DDIY-BBI: DON’T Do It Yourself — But Be Involved!
Authors are great at writing books. My team and I provide everything else required to produce a book of exceptional quality and work with the author to create a publishing company to support their vision and ultimate success.
I look forward to hearing from you so we can discuss your specific needs.
Specialist in the Art of Independent Publishing
Making Sure You Have a Book You Can Build Your Success On!
There are many roads to getting your book into print. Book Shepherd Ellen Reid knows something most aspiring authors don’t: You can start your own publishing company with your first book. Why would you do this? Because an independently published book will be viewed completely differently than a self-published book or one published by one of the many Print on Demand houses.
Ellen Reid guides authors to creating a book that is excellent in every way – a book that not only has a vibrant cover, a title that grabs browsers, a sub title that draws them to the back cover, and back cover text that compels to the sale… but one in which every element works synergistically with the others to supercharge the sales impact.
How it works. You and Ellen collaborate on all the decisions. Ellen directs a hand-picked team of award winning creative professionals who work together to assure you of a book that more than meets your expectations, it exceeds them. The result is an exceptional book whose cover copy (including title and sub title), design and interior layout reflect the excellence of your message.
Not only has Ellen led literally hundreds of clients to realizing their publishing dreams, she works from the rock solid foundation of personal experience, having produced her own award-winning book Putting Your Best Book Forward, a Book Shepherd’s Secrets to Producing Award-Winning Books that Sell!
Letter from Ellen
Please let me explain what I can do for you so that we can proceed with clarity and confidence, and you can enjoy the process of getting your book into print.
Since 1999, I have been producing independently published books with authors who want to control their own imprint (and profit), and create a book of excellent quality.
How We Work
As your Book Shepherd, I talk with you, read your manuscript, and find out what you want your book to do for you. As I get to know you and understand your objectives, I begin to think about the best way to position and brand you. This includes hiring a select team of creative professionals, to work with me on your behalf.
These creatives include editors, copywriters (for title, back cover and the all important “about the book” and “about the author”), cover designers, book interior page designers, web designers, printers and those skilled in handling the myriad details that accompany each step. These experts are hand picked by me specifically based on the needs of your book.
What You Get
I can take you from manuscript to print and advise you regarding establishing your own imprint, bookstore distribution, e-book and audio book creation and distribution. I also can work with you on your website; design, videos, and your professional author photo. All of these are very important components of your branding.
You have put your heart into your manuscript, I will work with you to “put your best book forward” and start your own imprint.
It’s my honor and pleasure to work with you to get your book out very quickly – in months, not years – so you can not only have a book of excellent quality, you can be proud of it and be ready to market hard and fast!
Call or email me and let’s talk about YOU!
"I may have written the book but, quite simply, I would not be an author without the expertise of Ellen Reid. If not for her guidance, there would be no book. She was present for every step from editing to design to printing to marketing strategies. And now I am starting to sell my book, thanks to Ellen. I would strongly recommend that if you want to transition from writer to author, call Ellen Reid!"
— James L. Hardeman, MD
"In my self-publishing journey, I cannot imagine having crossed the finish line in as fine a fashion without Ellen at the helm. Before working with Ellen, there was trepidation, and after having worked with her, there is now confidence and excitement, and she shares my excitement! She put together the most amazing team of professionals who are such kind and amazing people, the exact thing I envisioned when it came to producing the book. I have a finished product that is beautiful and matches my intent. I thank Ellen Reid for that"
— Janet D. Thomas, author of Lemons, Lemonade & Life
Janet D. Thomas
"With Ellen's guidance and the dedication of the entire team, my very rough manuscript turned into a concept and a real book that is enjoyable to read. It is amazing where we're at today from where we started. We've accomplished something much greater than I could have expected."
— C.D. Rahm, author of I.T. Confidential
"Book shepherds such as Ellen Reid, who is both highly talented and experienced, can be critical in developing the context for the finalization of your book, for developing a platform, and for creating your personal brand. In addition, Ms. Reid will take the time to read your book in detail, and to understand the purpose and intend of your book and your writings. This early focus by experienced book shepherds like Ms. Reid and her associates can assure, and usually in my opinion improve upon, your title and subtitle, and can be invaluable in creating general marketing presentation and book summaries for later use in your book jackets, press releases, and other later marketing efforts."
— Mack Borgen
"Ellen was a critical team captain in assisting me as an author to navigate through the process from the manuscript stage through to two successful published novels. She guided me through the process, introduced me to excellent, vetted resources (book design, photographers, editors, printers, literary PR firms, publishers and more). She provided expert guidance all the way.
"I am deeply grateful to her."
Award winning author
Provocateur, Nadia's Obsession
|Ellen's Latest Testimonials
Thanks for everything from helping me so it
became a book - to all your further support!
You are really a top coach and all of us you
have been touching have received a lift by
your professional approach, in many ways.
Thanks again, feel our greatfulness surround
you when enjoying your Christmas!
We keep in touch!
All the best and cheers!
You are a great blessing in every life you touch. Thanks for being part
of my life.
Sending so much love and gratitude to you.
“Quite simply, my book would not have happened without Ellen. She was all the things I needed at seemingly the right time in the process: enthusiastic, supportive, reassuring, knowledgeable, professional, resourceful and persistent. We put together everything; a publishing company, the book design, copy editing, proofing, printing and publicity. She always knew just the right person for each step of the process. You can judge for yourself but my book ended up being everything I wanted it to be. It is beautiful. Ellen is the go to person for getting your book from an idea to a reality.”
— James G. Wellborn, PhD
"With the arrival of the printed books, I could not help but think back to your enormous contribution. You have been my guiding mentor all the way. You assembled an outstanding team that took this novel to its full potential. You guided this blind man (in the literary world) through the maze of decisions that have been necessary to launch this book.
"Seriously, the launch of this book would have never happened without you guiding me all the way and your total commitment to excellence. I appreciate it more than I can say, but want you to know how much I appreciate what you have done for me. "
— Chuck D. Martin, author of 'Provocateur'
--Dan Poynter, The Book Futurist. http://ParaPub.com
Some writers plan to publish digitally only—to save money. This is a mistake.
If you publish an eBook, you are perceived as a writer.
If you publish a pBook (paper), you are regarded as an author.
Paper book are retained as review copies; PDFs disappear in a click.
Self-publishers should offer editions to fit any lifestyle: Paper, eBook, LARGE PRINT for the visually impaired, audiobook, etc.
Give the buying customer what he or she wants.
Reprinted from "Rick Frishman's Sunday Tips"
Subscribe at http://www.rickfrishman.com and receive Rick's "Million Dollar Rolodex"
"Ellen Reid lives and breathes the book business. She can spot a winner like few others. Her intuition to get to the heart of a manuscripts key selling points is a great asset to any author in the publishing process."
--Chris Collins, award winning book designer
Best Book Forward!"
Ellen Reid's "Putting Your Best Book Forward" has already won several awards and is on its way to becoming a "must read" for anyone considering Indie publishing.
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